With south Texas as its main port of entry, The Vision Cos. considers the Viva Fresh Produce Expo an imperative event for it as well as for its supplier and customer partners
This year, the expo, hosted by the Texas International Produce Association and subtitled Gateway to the Americas, will be held on April 20-22, at the Hilton Austin & Convention Center in Austin, TX.
The company will have strong executive representation at its booth, No. 512, at Viva Fresh.
The Vision Cos. is made up of Vision Produce Co., headquartered in Los Angeles, which is the western wing of organization, and Hackensack, NJ-based Vision Import Group, which represents the eastern portion.
Bill Vogel, president and chief executive officer of Vision Produce Co., is the major shareholder along with other West Coast employees. Vision Produce Co. partnered with Raul Millan, executive vice president, and Ronnie Cohen, vice president of sales and a partner, in 2007 to form Vision Import Group in New Jersey.
Joining Millan and Cohen at the exhibition booth at Viva Fresh will be George Uribe, senior sales manager, and Allan Napolitano, sales and partnership development director.
“We will be showcasing our limes, mangos, lemons and pineapples at Viva Fresh,” said Donald Souther, senior vice president of marketing and sales development for Vision Produce Co. “And we will feature our one-pound sleeves and two-pound bags of limes and lemons.”
Vision Import Group and Vision Produce Co. both market Van Gogh mangos and Mojito, Havana and Mr. Squeeze limes and lemons. Vision Produce Co. also sells limes under the Bonito, Tropic Star and Logger brand names.
While the two companies do business in slightly different ways, their shared distribution enables nationwide brand marketing.
An office in Pharr, TX, operated under the Vision Import Group banner, is used for quality control and distribution.
In addition to Los Angeles, Vision Produce Co. also has sales and distribution operations in Phoenix and Nogales, AZ.
Vision Import Group markets products to customers east of the Mississippi River, and Vision Produce Co. handles the western portion of the nation.
Under The Vision Cos.’ banner are also a trucking company, VPC Freight Solutions, and a truck brokerage business, SW Truck Brokers. Both companies operate from Phoenix.