Homegrown Organic Farms is in the thick of its stone fruit season and will have a fairly consistent supply of fruit from early May through mid-August. Located in Porterville, CA, the company is one of the nation’s largest suppliers of organic produce. “We offer a full line of stone fruit including white and yellow peaches, nectarines, plums and pluots,” said Marketing Manager Cherie France.
She said the stone fruit season got off to an early start “after the dry weather and above-average temperatures we’ve experienced here in the valley the past few months.”
France was asked how water problems in California are affecting production. “The water issues in the state continue to cause problems for our farmers and their ability to supply fruit in the market,” she replied. “While in our industry, we are quite accustomed to change — after all, farming isn’t static — it does make us wish that major challenges like this just didn’t exist. Even still, our growers are some of the most innovative business owners in the world. You can be assured that if there are solutions, our growers will find them.”
This is the second season Homegrown Organic Farms has packed and shipped stone fruit from its new state-of-the-art facility in Kingsburg, CA.
“The facility’s prime location has and will continue to enhance logistical efficiencies and improve customer service,” France stated. “It features the latest in post-harvest organic controls including ozonation drench technology. All stone fruit will be handled in totes to ensure quality by reducing unnecessary pressure on the fruit during harvest.”
This season, the company introduced its new “EcoPac” label for stone fruit and fall fruit items.
“Our ‘EcoPac’ brand was created to build up the emerging value-buy market and offer healthy organic fruit at a price everyone can afford,” France commented. “We have received great feedback from our customers on this new pack and are happy that our customers have experienced such success.”
Homegrown Organic Farms services retail and wholesale customers throughout North America and makes a full line of resources — including grower photos and biographies — available to help retailers merchandise and promote Homegrown products. “Consumers love to know where their food is coming from, and we have many resources geared to help bridge the gap between consumers and their growers,” France noted. “We love to help folks make that connection.”
France said the company is gratified by the continued excitement and commitment shown by Homegrown customers promoting organic programs.
“It seems that retailers that have a clear organic strategy are growing and experiencing success within their market,” she commented. “Our industry continues to grow within its proficiency of marketing produce to the consumers. But most of the industry is still missing the fact that the younger demographic is looking for the opportunity to know who is growing their food and understand how it’s produced. Food is being viewed in a different way. It is being seen as an experience that can have lasting ramifications on your quality of life. Consumers are realizing that a fulfilling life begins with a healthy lifestyle, and we are excited to be a part of that healthy lifestyle choice. We are convinced the future of the organic produce industry is bright.”