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United Fresh unveils 'Fresh Insights for Foodservice' report

The United Fresh Produce Association has launched “Fresh Insights for Foodservice,” a new quarterly report showcasing the latest trends in fresh produce use in foodservice and restaurants.

“We are excited to offer the industry such an in-depth resource focused on foodservice,” said United’s Vice President of Trade Relations Jeff Oberman, liaison to United’s Retail-Foodservice Board. “Our members know that foodservice trends shift quickly and this publication will be a valuable tool for them to stay on top of those trends and take advantage of new opportunities.”

The concept for this new report was initiated by United’s retail-foodservice board as a resource for United members to gain a comprehensive look at how chefs and restaurants are incorporating fresh produce on their menus. The report is developed by Datassential, a leading market research firm dedicated to the food Industry, using data from its menu database, MenuTrends.
The publication is organized in four core sections, including Fresh Flavors, which shows in-depth profiles of trending produce items; Menu Intelligence, featuring up-to-date information on how produce is being used in different menu items; Chain Report, which focuses on produce’s role in new menu items; and View From Above, offering a look into produce usage in a particular trend within the foodservice industry.

In this quarter’s report, Fresh Flavors highlights the market penetration and growth of rhubarb, romanesco and pickled vegetables. Menu Intelligence explores the growth of premium burgers and pie on restaurant menus. Chain Report investigates trends among top chain, including pumpkin, jalapeno and cocktails. View From Above describes the role of produce in Mediterranean fast casual cuisine.

Fresh Insights for Foodservice is free to United Fresh members and $50 to non-members. To order the report, visit United’s website. If you have questions, please contact Victoria Baker, United Fresh senior vice president of member services, at 202/303-3408. For questions about the data or content in this report, contact Maeve Webster, senior director of Datassential at