view current print edition




Borton on track to meet selling goals

Business is brisk for Borton & Sons Inc., headquartered in Yakima, WA. “Apple movement to date has been good,” said Eric Borton, vice president of international sales and marketing. “We have felt some effects from such a large crop across the rest of the United States, but have been pleased with the movement so far. We have been progressing nicely through our early storage rooms and are well on track in terms of our sell through goals for our 2013 crop.”

At the current time, the company is moving a full apple manifest including Red Delicious, Golden Delicious, Granny Smith, Gala, Fuji, Honeycrisp, Pink Lady, Braeburn, Jonagold, Cameo and Red Rome. “We are at full production at this time of year and attempt to have all of our varieties available for customers and retailers to use for any sort of programs they have running right now,” Borton noted.

BortonThis season, Borton & Sons is offering a new soft net bag option branded as “Gator Bites.” The option is designed to promote apple consumption among children. Borton & Sons is also shipping Red and Green Anjou, Bosc and Bartlett pears. “The wide mix of apple and pear varieties we have available allows us to put together great programs that include a blend of really quality fruit to match any needs that a customer may have,” Borton commented.

He went on to say that overall apple volume came in slightly below expectations earlier in the season. “That being said, we are still very happy with our overall crop size and quality and expect to have good supply for the entire season,” he stated.

Taken as a whole, Borton said sizing has generally trended larger. But he added that the company has a good mix of sizes to help retailers meet customer needs.

This season, Borton & Sons is offering a new soft net bag option branded as “Gator Bites.”

“This is an exciting kid friendly design featuring a high-graphic alligator film design. Something fun that catches the eye and adds excitement to a healthy snack,” Borton said.

During the holiday season, the company once again offered special packaging featuring Holiday Greetings film, which is silver/grey colored with white snowflakes printed throughout. Borton said wording and bag design ties in well during the winter months of December through February. The bag can accommodate single apple varieties, Red/Granny Smith varieties, as well as Red/Granny/Orange mixed fruit bags. Holiday gift boxes are also available.

During the holiday season, Borton & Sons plans to post recipes and New Year Resolution tips on its website, as well as its Facebook and Twitter pages.