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Rivermaid Trading Co. shipping ready-to-eat pears in early July

The California pear is coming at least 11 days early, according to marketing consultant Dave Parker of Rivermaid Trading Co.

First-in-Flavor-JPG“In addition, the crop looks to be really high-quality and great-eating,” added Ken Carter, marketing director for Rivermaid. “The timing and quality give retailers a huge opportunity in fresh pear sales.”

Rivermaid Trading Co. is a leading suppliers of pears in the Sacramento Valley, shipping 70 percent of the earlier River District and almost 60 percent of the Lake District.

The River District was once perceived as producing lower quality fruit, because pears didn’t arrive in stores ripe enough to eat. River District pears were on shelves earlier due to strong consumer demand, according to Carter.

Carter and Parker said Rivermaid’s “First in Flavor” logo is meant to communicate the fact that the early Bartlett pears are ready-to-eat and that Bartletts are the first fresh California pear available on the market.

Through University of California-Davis research, the industry learned that the early pears could arrive at retailers ready-to-eat, if conditioned for 24 hours before going into cold storage, just like bananas.

“We condition 100 percent of our early pears,” Carter stated.

“Rivermaid has the most complete varietal mix of pears in the industry,” Parker said, shipping Bartlett, Golden Bosc, Seckel, Comice, Rivermaid Red, Starkrimson, Forelle, Sunsprite, French Butter, Taylor’s Gold and Anjou.

Carter and Parker affirmed Rivermaid’s commitment to food safety and sustainable farming practices. The company’s PrimusGFS certification level is 93.3 (Excellent), according to Rivermaid’s website.

Also on the website, fifth- generation pear grower Chuck Baker talks about the company’s sustainable practices. By Ed Boling

The California pear is coming at least 11 days early, according to marketing consultant Dave Parker of Rivermaid Trading Co.

“In addition, the crop looks to be really high-quality and great-eating,” added Ken Carter, marketing director for Rivermaid. “The timing and quality give retailers a huge opportunity in fresh pear sales.”

Rivermaid Trading Co. is a leading suppliers of pears in the Sacramento Valley, shipping 70 percent of the earlier River District and almost 60 percent of the Lake District.

The River District was once perceived as producing lower quality fruit, because pears didn’t arrive in stores ripe enough to eat. River District pears were on shelves earlier due to strong consumer demand, according to Carter.

Carter and Parker said Rivermaid’s “First in Flavor” logo is meant to communicate the fact that the early Bartlett pears are ready-to-eat and that Bartletts are the first fresh California pear available on the market.

Through University of California-Davis research, the industry learned that the early pears could arrive at retailers ready-to-eat, if conditioned for 24 hours before going into cold storage, just like bananas.

“We condition 100 percent of our early pears,” Carter stated.

“Rivermaid has the most complete varietal mix of pears in the industry,” Parker said, shipping Bartlett, Golden Bosc, Seckel, Comice, Rivermaid Red, Starkrimson, Forelle, Sunsprite, French Butter, Taylor’s Gold and Anjou.

Carter and Parker affirmed Rivermaid’s commitment to food safety and sustainable farming practices. The company’s PrimusGFS certification level is 93.3 (Excellent), according to Rivermaid’s website.

Also on the website, fifth- generation pear grower Chuck Baker talks about the company’s sustainable practices.