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COMPANY PROFILES

Peruvian asparagus an integral part of branded commodities at Robinson Fresh
Robinson Fresh continues to build its supply-side relationships to ensure that the domestic marketplace has access to the finest quality asparagus available at any time of year. “Peru is a key source of Robinson Fresh’s asparagus supply with seasonal volumes from Mexico, California and Washington,” Joe Dugo, senior sourcing representative, told The Produce News. “Although Robinson Fresh offers Peruvian asparagus year-round, volume typically peaks at the end of... Read more
Stemilt to introduce new ‘Rushing Rivers’ label
This season, Stemilt Growers LLC will introduce its “Rushing Rivers” pear label. “The ‘Rushing Rivers’ label will adorn all of our pear boxes this season and help retailers tell the special story of our locale through displays and signage,” said Director of Marketing Roger Pepperl. Stemilt Growers is located in Wenatchee, WA, and is one of the state’s leaders in tree fruit production. “The label stemmed from our leadership position growing pears in the best pear... Read more
Hollandia’s Overgaag family celebrates deep roots in the Netherlands
This summer, 22 members of the Overgaag family trekked to the Netherlands to visit their ancestral home where a couple of well-known California grower-shippers can trace their beginnings. Leading the group was Art Overgaag and his wife of 55 years, Magda. They emigrated from the Netherlands in 1968 and though they have been back many times, this was the first time the entire family made the trip together. The idea had been percolating for many years. Fifteen years... Read more
New Oneonta pear packaging making its way to retailers
Oneonta Starr Ranch Growers is introducing some new pear packaging options this season. Oneonta Starr Ranch Growers plans to introduce its new ‘Pears-To-Go’ bin this season. (Photo courtesy of Oneonta Starr Ranch Growers) “We will have a new pouch bag for red Anjou pears this year,” said National Marketing Representative Dan Wohlford. “This is another option for retailers to capture sales on this pear variety that is growing in popularity. We also have a ‘Pears-To-Go’... Read more
Giorgio Fresh finding great early success with new stuffed Baby Bella mushrooms
“We recently added stuffed Baby Bellas with three different stuffings,” said Bill Litvin, senior vice president of sales for Giorgio Fresh, headquartered in Blandon, PA. “They are cheese and imitation bacon, imitation crab, and artichoke and spinach. This new line is currently available in retail packaging, and the foodservice packaging was launched at the PMA Foodservice Conference & Expo in July.” Litvin added that the new stuffed Baby Bellas definitely spice... Read more
Phillips Mushroom Farms says organics are picking up strongly
Kevin Donovan, national sales manager for Phillips Mushroom Farms in Kennett Square, PA, told The Produce News that the company is seeing strong interest in organic mushrooms at the retail level. “Some retailers have been on the organic trend since the get-go, and others are just beginning to promote it,” said Donovan. “We are also seeing a lot of expansion of the organics section in produce departments today. We are promoting our organic line accordingly.” The... Read more
Del Rey markets single serving ‘Gator Eggs’ avocados from Shanley Farms
Bigger is not always better, and when someone wants a few fresh slices of avocados on a sandwich or salad, for example, the average sized avocado is often just about twice too big, and half of it winds up in the fridge, sometimes to be forgotten until it no longer looks appealing. For such single serving uses, what would be better than a single serving avocado. That was the thinking of the Shanleys, owners of Shanley Farms, in Morro Bay, CA, when they conceived... Read more
Brooks Tropicals enjoying a tremendous ‘SlimCado’ summer season
"We have great volumes, and sales on our ‘SlimCado’ avocados have been tremendous this summer season,” said Mary Ostlund, marketing director for Brooks Tropicals LLC, headquartered in n Homestead, FL. “Brooks starts picking our Florida avocados in May, but out-of-state volumes aren’t available until June. The season picks up steam in July and August, which is perfect for summer’s outdoor eating.” Ostlund said consumers are adventurous when it comes to avocados.... Read more
Spice World offers many garlic items, with Calif. product nearly year-round
Headquartered in Orlando, FL, with farming operations in California’s San Joaquin Valley and a packing, processing and distribution facility in Coalinga, CA, Spice World Inc. is fully vertically integrated in the garlic business, according to Louis Hymel, director of purchasing. “We are pretty much from seed to plate,” he said. Although the company sources garlic from various producing areas, including Argentina, Central Mexico and Baja California, Mexico, “we... Read more
As of late July, California Giant Berry Farms in Watsonville, CA, a leading producer and marketer of strawberries and other berries, was in heavy production of strawberries and blackberries out of California and blueberries out of the Pacific Northwest. “We will have plenty of strawberries all the way through October and into November,” said Cindy Jewell, director of marketing at California Giant Berry Farms. “Typically, that is when it starts to slow down because... Read more
Holt Logistics expands its wide port leadership
GLOUCESTER CITY, NJ — A formal July 14 announcement of the construction of a new, state-of-the-art marine terminal in Paulsboro, NJ, is just the latest in a string of Delaware River port victories for Holt Logistics Corp. The mid-July announcement was made at a press conference attended by New Jersey Governor Chris Christie, State Senate President Stephen Sweeney, the board and staff of the South Jersey Port Corporation, various Gloucester County executives and... Read more
Curry: Harvest delayed for some onions, accelerated for others
Weather conditions in the Pacific Northwest were variable during the current onion production season. And Matt Curry, president of Curry & Co. in Brooks, OR, said start dates will be a mixed bag. “We have had some weather impacts with onions,” he told The Produce News. “The freeze in December in the Pacific Northwest did do some damage to crops, and delayed them as well. A combination of the freeze and cooler-than-usual spring weather delayed Walla Walla onions... Read more
Ecoripe Tropicals’ rambutan season on strong roll
Marc Holbik, director of grower relations for Ecoripe Tropicals in Medley, FL, told The Produce News that rambutan is truly an exotic gourmet fruit with an appearance that will impress food lovers around the world. “The translucent flesh of this tree fruit has a crisp, agreeable and sweet grape-like flavor with just a hint of tartness,” said Holbik. “The reddish exterior shell is covered with soft, flexible, hair-like bristles that give rambutan one of the... Read more
Organic produce continues to be an excellent growth segment for The Nunes Co., based in Salinas, CA, and its Foxy brand of vegetables. Sales Manager Doug Classen told The Produce News that the newest additions to the line are red and green cabbage. “We now offer all of our core items in both conventional and organic packs,” he said.   “Our goal is to give our customers a choice in all the items that we offer.” Over the past year, The Nunes Co. has greatly... Read more
Peru made its first avocado shipments to the United States late in the season of 2011 with small volume, and volume has climbed each year since. This year is the first that Peru is exporting what could be considered a large volume of avocados to the United States, according to Xavier Equihua, chief executive officer of the Peruvian Avocado Commission. With the season in full swing, Equihua said July 22 that he expects Peru to ship around 115 million pounds of avocados... Read more
  Quebec-based Hydroserre Mirabel Inc., Veg Pro International Inc., and Vergers Paul Jodoin Inc., all recently expanded their product lines, offering consumers new varieties, new packaging and new size options. Hydroserre Mirabel Inc. of Mirabel, Quebec, recently introduced three new types of Salanova lettuce: Oakleaf, Fleur de Mirabel and Frisé, all available in red and green in a dual package. These varieties are not on retail yet, but can be obtained through... Read more
  The Quebec Produce Marketing Association has implemented a new marketing plan for the “I Love” campaign, focusing more on public relations and partners in the industry. Opportunities for industry to participate and help in the promotion of fresh produce are numerous. As part of the plan, a new key message for consumers has been introduced: “Eat better, one serving at a time.” The purpose of the message is to reinforce how easy it is to add an extra portion... Read more
As part of its national brand strategy, the Canada Organic Trade Association has launched the “Think Before You Eat, Think Canada Organic” campaign. The promotion, funded in part by Growing Forward 2, will highlight to Canadian consumers the benefits of choosing Canadian organic products. The campaign was developed over two years and will assist the Canadian organic sector to effectively market and differentiate from unregulated “natural” products and imported... Read more
The Fresh Produce Alliance has unveiled a new website to highlight the focus of the Alliance on improving the business climate for the fresh produce industry. FPA is a joint initiative of the Canadian Produce Marketing Association, the Canadian Horticultural Council and the Fruit and Vegetable Dispute Resolution Corporation. The Alliance was established to identify and consolidate issues affecting multiple stakeholders, and evaluate potential solutions and facilitate... Read more
  According to Anne Fowlie, executive vice president of the Canadian Horticultural Council, the council has had a busy year. CHC has been closely monitoring many files, including The Agricultural Growth Act (Bill C-18) as it makes its way through the House of Commons. CHC is also involved with the Regulatory Cooperation Council in regard to the Financial Protection of Produce Sellers action item. Bill C-18 has now passed Second Reading in the House of Commons.... Read more