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COMPANY PROFILES

Unique potato marketing effort enjoying success
The concept of produce growers banding together for marketing purposes but keeping their own identity is relatively unique, but it is working quite well for eight potato grower-shippers spread out across the United States and Canada. Fresh Network Solutions, LLC and its Side Delights® brand of fresh potatoes are moving into its second decade of existence with a full slate of eight partners and more than a couple of dozen SKUs including many unique value-added options... Read more
NatureFresh Farms ready to feature  new Tomberry tomato at the CPMA
Leamington, Ontario-based NatureFresh Farms is bullish on the Canadian Produce Marketing Convention & Tradeshow. This year the event is being held in Vancouver, British Columbia, on April 24-26, and the company will exhibit at Booth No. 425. Nature Fresh’s Director of Business Development, Ray Wowryk, said that representatives at various management levels from major retailers in Canada attend the event. NatureFresh Farms will be exhibiting at Booth No. 425... Read more
BC Tree Fruits will feature  line of premium craft ciders
BC Tree Fruits in Kelowna, British Columbia, will feature the cooperative’s hand crafted premium hard ciders, marketed under the broken Ladder brand, at its booth at the Canadian Produce Marketing Association Conference & Trade Show in Vancouver, British Columbia, April 24-26, according to Chris Pollock, marketing manager. Show visitors will have the opportunity to sample the craft ciders at happy hours between 3-5 p.m. on Wednesday and between 2-4 p.m. on... Read more
Duda Farm Fresh Foods continues  promotion of new Super Sweet Corn
As innovators in the convenient snacking and meal solution category, Oviedo, FL-based Duda Farm Fresh Foods is looking forward to presenting its popular line of fresh produce at the CPMA Convention & Trade Show in Vancouver, British Columbia, on April 24-26. Tim Ross, director of regional sales, said the company will exhibit at Booth No. 821 this year. Super Sweet Corn from Duda Fresh Farm’s Dandy brand.“Joining me in representing Duda Farm Fresh Foods at... Read more
Litehouse bringing new organic line to CPMA
The team at Litehouse, Inc., based in Sandpoint, ID, is looking forward to this year’s CPMA show and another opportunity to meet with its retail partners face-to-face. “We love going as CPMA provides a great forum to connect with our customers,” said Alison Kellogg, brand manager of the company. Litehouse will be sharing its wide variety of products at Booth No. 1120, allowing CPMA attendees to sample a collection of new, innovative products. “We’re thrilled... Read more
Olympian will help drive home Thomas Fresh’s message during upcoming CPMA convention
The 93rd annual Canadian Produce Marketing Association Convention and Tradeshow will be held April 24-26 in Vancouver, and Thomas Fresh has grand plans for this year’s event. This year, the CPMA has chosen to advocate two fundamentally important lifestyle principles for the convention, “Live Healthy and Eat Fresh.” As an exhibitor and Gold sponsor of the show, Thomas Fresh aims to encourage this mission by stepping up its tradeshow booth in new and innovative ways. “The... Read more
Chelan Fresh touting  specialty varieties
During the upcoming Canadian Produce Marketing Association show in the Canadian city of Vancouver, Washington-based Chelan Fresh will be touting two of the newer apples in its portfolio: Rockit and Koru. Both are varieties developed in New Zealand that Chelan Fresh has acquired the rights to grow and market in the United States. On its website, it describes Koru as “crisp, sweet and juicy with complex aromatic honey flavors, slight acidity and slow to brown.” ... Read more
R.C. Hatton: A partnership built around innovation and family
The Great Depression was the worst global economic depression of the 20th century. Characterized by failure across industries and an agricultural drought that triggered a 60 percent drop in crop prices. Clearly, the early 30s in the United States was not a time to start a business. Yet, that is exactly what Robert C. Hatton did. In 1932, the year before the United States saw its highest rate of unemployment in history, Hatton planted the roots for what was destined... Read more
Nothing ugli about Unity Groves starfruit and dragon fruit
Unity Groves grows and offers a full line of Florida-grown tropical fruits including a full line of Asian and Indian items.  “Our top 10 Florida products are avocado, dragon fruit, guava, mango, mamey, lychee, longan, starfruit, sapodilla and water coconuts,” said Louie Carricarte, president of the Homestead, FL-based, company. “We also import the majority of our top 10 to offer near year-round availability.” Red dragon fruit from Unity Groves.The secret... Read more
For more than 35 years, Stanley Orchards Sales LLC has been importing Argentine and Chilean apples and pears and distributing them throughout the United States and Canada, representing brands such as Austrade, Frusan, Greenvic, SM Export, Ecofrut and Rucaray. Jordan Cohn, sales manager for the Modena, NY-based company, noted that Stanley Orchards is among the larger independent importers of Chilean apples in the United States and a top 10 importer of Chilean pears.... Read more
CBS Farms moving into strong volume
With the forecast that California’s rainy season is essentially over, CBS Farms LLC, was looking forward to increased volume and the re-start of the deal near its headquarters in Watsonville, CA. A box of Beach Street Farms strawberries. CBS Farms is the marketing arm for Beach Street Farms.“We did start up here before the rain but then we were out (in Watsonville) for the past three weeks. We should start again next week,” said Charlie Staka, who handles operations... Read more
Weather hampers Peakfresh
After a mostly dry January and early February, Mother Nature finally unleashed some winter rains and freezing temperatures on California in late February and early March. The harsh weather has slowed business for Peakfresh USA, which offers modified pallet bags used extensively by the strawberry industry. “We’ve had a slow start to the year and more rain is expected,” said Greg Ganzerla, president of Peakfresh and a companion firm, Image Plastics and Packaging,... Read more
Beachside Produce LLC has long been a commodity shipper with a full array of vegetable including head lettuce, romaine, broccoli, cauliflower and leafy items, as well as strawberries. But it also notes industry trends and continues to add other products. Steve Adlesh, director of sales and marketing for the Guadalupe, CA-based firm, said for many years Beachside acted as a consolidator of mixed loads sourcing other items from other grower-shippers. While it still... Read more
Gold Coast celebrates 40th anniversary
Though Gold Coast Packing has evolved over the years and added many new products along the way, it has remained true to its roots and is guided by the same principles on which it was founded. The company was founded by longtime friends Ron Burk and Bob Espinola in 1978 as a western vegetable and strawberry grower-shipper. Today’s product offerings include both conventional and organic vegetables and herbs, and many entrees in the value-added category. Its top priority... Read more
A century later, Hanka offers six months of Asian vegetables
A century after his great-grandfather, Wenzel Hanka, started farming in Humble, TX, (pronounced “umble”), Tommy Hanka continues the tradition. Tommy Hanka, owner of Hanka Farms, in one of his bok choy fields.After Tommy graduated from Texas A&M in 1994, he moved the family growing legacy to the Rio Grande Valley, and named his new Edinburg, TX-based firm, Tommy Hanka Farms. Like his father, James Hanka, Tommy grows Asian vegetables. Specifically, he produces... Read more
Viva Fresh Expo in perfect alignment with Pure Flavor’s business and culture
Leamington, ON-based Pure Flavor, the DBA of Pure Hothouse Foods Inc., views the Viva Fresh trade show as an opportunity to connect with its retail and foodservice partners in an intimate yet fun setting spanning over a couple of day period. Chief Marketing Officer Chris Veillon said the company would be exhibiting at Booth No. 42 at this year’s Viva Fresh Expo, being held in San Antonio, TX, on April 5-7. Pure Flavor's new greenhouse.“We will have a sizeable... Read more
Grigoras grows in Mexico from deep trade routes
Culiacan, Sinaloa, Mexico — “We notice a lot of farms around the country with high-tech production and not marketing capabilities,” said Roberto Gotsis, a partner in the Mexican food marketing firm, Grigoras. “We can help with marketing.” Grigoras was created five years ago in a partnership with Marco Diaz and Gotsis’ family business, Agricola Gotsis, SA de CV in Culiacan. Diaz had a long association with Agricola Gotsis, leading to the creation of the spinoff... Read more
The Wall is a real  concern for Rio Fresh
SAN JUAN, TX— High freight rates and cool weather have concerned Tyler Schuster of Rio Fresh this year. But topping his list of concerns is the potential building of a wall along the Rio Grande River. A field worker stacks cartons of Lone Star Fresh brand kale, shipped by San Juan, TX-based Rio Fresh Inc.If that wall is built, “it would have a direct impact on our land,” added Schuster, who works in sales for his family business, Rio Fresh Inc. “We feel that... Read more
With its name actually highlighting the tropical segment, Brooks Tropicals specializes in delivering a diverse array of tropical produce across the United States. Farming more than 4,000 acres, the Homestead, FL-based company harvests more than 70 percent of what its sells. Twenty tropical fruits and vegetables are also imported into the North American market from 15 countries in Central and South America. “I count three objectives for us as a company: providing... Read more
The Exp Group LLC, was recently awarded its Certificate of Registration for meeting the requirements of the SQF Code for Storage and Distribution, Edition 8.0. The North Bergen, NJ-based company scored 96 out of 100. Anthony Serafino, vice president of public relations and a member of the generational family-owned business — Serafino’s father, Emil Serafino, founded Exp Group, and is today considered a legend in the produce industry for importing ethnic and... Read more