Loading…
Industry Viewpoint: Virtual advocacy
To say there is a lot at stake for the produce industry during an election year in the midst of a global pandemic is not an exaggeration. United Fresh Produce Association has been guiding the industry through this year’s unpredictable and uncharted territory since March and will continue to do so as we head to the polls Read More ...
John J. Jerue, founder of logistics company, dies at age 94
John J. Jerue, founder of the leading logistics company bearing his name, died at home last week just shy of his 95th birthday. Mr. Jerue built a network of sales offices throughout the United States and Canada generating over $350 million in annual revenues withsubsidiaries and affiliate companies, including John J. Jerue Read More ...
Fruit World's organic Thomcord grapes arriving in early August
Fruit World Co., a family-owned, flavor-focused grower-shipper of organic and conventional fruit and one of the largest California growers of organic Thomcord grapes, expects to begin shipping this popular variety the first week of August in new high-graphic two-pound recyclable paper totes. Known for being especially Read More ...
Church Bros. Farms big on product development
Church Bros. Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state-of-the-art processing plant, True Leaf Farms. “We were seeing strong growth prior to COVID-19 and were planning for that to accelerate in the Read More ...
USDA restricts PACA violators in New York and Texas
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...
Raley’s rewards hourly team members
Raley’s announced that it will provide an appreciation award to every hourly store, distribution center, pharmacy, production bakery and support center team member. The reward amount will be $500 for full-time team members and $250 for part-time team members. “We are grateful for our team members and pleased to be able to Read More ...
Avocado market expected to strengthen as year progresses
The month of July had many different factors that led to a drop in the f.o.b. price for avocados, but experts are expecting favorable conditions over the next few months that should lead to a stronger market. Mexico’s 2019-20 crop was heading to the finish line at the end of July. Peru’s volume will sharply decline by Read More ...

The entire southern half of Florida will begin a major warming trend this week that will last well into the next. All regions from Orlando south, including Plant City, Immokalee, Belle Glade and Homestead, will see temps rise by 20 to 30 degrees by the end of the week. These warmer temps will last well at least through next Thursday. Look for production numbers of all commodities across-the-board to rise. weat

Plant City
This major strawberry region will see temps jump an average of 25 degrees over the next five days. Yesterday’s max of 67 and a min of 42 will reach 87 and 71 respectively by Sunday.

Belle Glade
This major row crop region will see temps rises an average of 17 degrees this week. Yesterday’s max of 71 and min of 50 will give way to temps of 85 and 70 respectively by Sunday.

Immokalee
This major mature-green tomato region will see temps jump an average of 18 degrees by this weekend. Yesterday’s max of 73 and min of 48 will jump to 88 and 69 respectively by Sunday.

TEMPS OUT WEST TRENDING COOLER
Temperatures in California yesterday were above normal with max temps of 77 in Oxnard and 72 in Santa Maria. These are your coastal growing areas still shipping strawberries and veg such as broccoli, cauliflower, celery and lettuces. Temps will begin to cool starting today and by tomorrow expect max temps to only reach the low 60s and min temps in the lower 40s. These cooler temps will continue into next week when we might see temps go even lower. Expect volumes to come off slightly.

Culiacan
This major winter shadehouse growing region saw some cool min temps last week in the mid-40s but temps have returned to normal over the weekend. Expect max temps in the mid-80s with mins in the mid-50s for the next 10 days. The only exception will be Friday night when the min temp is expected to dip to 47. Look for volumes to continue rising out of this region as the season finally gets into gear.

Michoacán/Jalisco
The berry and avocado regions of these states will also see great weather over the next 10 days. Expect max temps throughout the region in the mid- to upper 70s and min temps in the mid- to upper 40s. Zamora, Michoacán may even see max temps into the 80s later this week. Expect strawberry numbers to continue strong out of this region. Mexico is currently the number one shipper of strawberries, by volume.

Guanajuato
The “El Bajio” region located near the cities of Celaya and Leon, Guanajuato, which is a major player in row crops of out Mexico, will see below-normal minimum temps tonight, dipping down to around 35. These temps are about 10 degrees below normal for this time of year. By tomorrow temps will rise and will remain about average for the next 10 days. Expect max temps in the upper 70s and min temps in the mid- to upper 40s for the remainder of the week.

REGIONS OF CHILE TO WARM THIS WEEK
The growing regions of central Chile, specifically Santiago, Rancagua, and San Felipe, will all see temps warm this week. Expect max temps to rise about 10 degrees over the next few days and reach a high of 90 by this Saturday where they will remain through at least Wednesday of next week. These regions are where grapes and stone fruit will be coming from for the next few months.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse