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Industry Viewpoint: Virtual advocacy
To say there is a lot at stake for the produce industry during an election year in the midst of a global pandemic is not an exaggeration. United Fresh Produce Association has been guiding the industry through this year’s unpredictable and uncharted territory since March and will continue to do so as we head to the polls Read More ...
John J. Jerue, founder of logistics company, dies at age 94
John J. Jerue, founder of the leading logistics company bearing his name, died at home last week just shy of his 95th birthday. Mr. Jerue built a network of sales offices throughout the United States and Canada generating over $350 million in annual revenues withsubsidiaries and affiliate companies, including John J. Jerue Read More ...
Fruit World's organic Thomcord grapes arriving in early August
Fruit World Co., a family-owned, flavor-focused grower-shipper of organic and conventional fruit and one of the largest California growers of organic Thomcord grapes, expects to begin shipping this popular variety the first week of August in new high-graphic two-pound recyclable paper totes. Known for being especially Read More ...
Church Bros. Farms big on product development
Church Bros. Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state-of-the-art processing plant, True Leaf Farms. “We were seeing strong growth prior to COVID-19 and were planning for that to accelerate in the Read More ...
USDA restricts PACA violators in New York and Texas
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...
Raley’s rewards hourly team members
Raley’s announced that it will provide an appreciation award to every hourly store, distribution center, pharmacy, production bakery and support center team member. The reward amount will be $500 for full-time team members and $250 for part-time team members. “We are grateful for our team members and pleased to be able to Read More ...
Avocado market expected to strengthen as year progresses
The month of July had many different factors that led to a drop in the f.o.b. price for avocados, but experts are expecting favorable conditions over the next few months that should lead to a stronger market. Mexico’s 2019-20 crop was heading to the finish line at the end of July. Peru’s volume will sharply decline by Read More ...

Current temps in the Coachella Valley are nice with highs in the mid-70s and lows in the upper 40s. Come next Monday and Tuesday temps will cool off as max temps will only reach the low 60s and min temps will dip into the mid-30s. These temps will probably not have any effect on the broccoli and lettuce coming from the region but could slow down the production of colored Bell peppers.weat

Potential rain coming to coastal California
Strawberry-growing regions of Santa Maria and Oxnard are currently experiencing beautiful growing conditions with max temps in the upper 60s and min temps in the low 50s. These temps will continue through all of next week. Come next Saturday, Dec. 21, there is a decent chance of rain.

Cooler temps coming to northern half of Florida next week
Weather was perfect this week in the strawberry-growing regions of Florida, with max temps around the 80-degree mark and min temps in the upper 60s. This stable weather will continue through next Tuesday until a storm comes through bringing rain and cooler temps. Expect up to 0.25 inches of rain with max temps in the 60s and min temps in the 40s. There is an additional chance of rain for Saturday, Dec. 21.

Central Mexico berry regions experiencing perfect weather
The berry regions in the states of Michoacan, Jalisco and Irapuato are all experiencing typical weather for this time of year. Max temps are hovering around 80s while the min temps are in the mid-40s. Last week Mexico shipped 80 loads of tomatoes and look for volume to pick up more steam into Christmas.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse