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Industry Viewpoint: Virtual advocacy
To say there is a lot at stake for the produce industry during an election year in the midst of a global pandemic is not an exaggeration. United Fresh Produce Association has been guiding the industry through this year’s unpredictable and uncharted territory since March and will continue to do so as we head to the polls Read More ...
John J. Jerue, founder of logistics company, dies at age 94
John J. Jerue, founder of the leading logistics company bearing his name, died at home last week just shy of his 95th birthday. Mr. Jerue built a network of sales offices throughout the United States and Canada generating over $350 million in annual revenues withsubsidiaries and affiliate companies, including John J. Jerue Read More ...
Fruit World's organic Thomcord grapes arriving in early August
Fruit World Co., a family-owned, flavor-focused grower-shipper of organic and conventional fruit and one of the largest California growers of organic Thomcord grapes, expects to begin shipping this popular variety the first week of August in new high-graphic two-pound recyclable paper totes. Known for being especially Read More ...
Church Bros. Farms big on product development
Church Bros. Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state-of-the-art processing plant, True Leaf Farms. “We were seeing strong growth prior to COVID-19 and were planning for that to accelerate in the Read More ...
USDA restricts PACA violators in New York and Texas
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...
Raley’s rewards hourly team members
Raley’s announced that it will provide an appreciation award to every hourly store, distribution center, pharmacy, production bakery and support center team member. The reward amount will be $500 for full-time team members and $250 for part-time team members. “We are grateful for our team members and pleased to be able to Read More ...
Avocado market expected to strengthen as year progresses
The month of July had many different factors that led to a drop in the f.o.b. price for avocados, but experts are expecting favorable conditions over the next few months that should lead to a stronger market. Mexico’s 2019-20 crop was heading to the finish line at the end of July. Peru’s volume will sharply decline by Read More ...

Look for southern Florida to have above-average temps this week leading to a possible uptick in production of veg and berries. At the southern end of the peninsula near Homestead look for max temps in the mid-80s all this week with min temps in the upper 60s and even some possible 70-degree min temps this week -- excellent weather for maximum production.weat

Farther up the state in the areas of Belle Glade and Plant City look for max temps in the mid-80s and mins in the upper 60s. Friday temps will cool somewhat with max temps in the low 80s and min temps in the low 60s for Belle Glade. There is a slight chance of daily rains starting tomorrow and lasting through Saturday.

Immokalee will be the hottest place in Florida today with a max temp of 90 and a low of 68. These excessive high temps will last through tomorrow and then cool off to the low 80s by Friday.

CALIFORNIA BEGINS TO DRY OUT
After two weeks of stormy weather in California the berry-growing regions will finally have a chance to dry out. Over the weekend Salinas, Santa Maria and Oxnard all received rains ranging from totals of 0.5 inches up to an inch. This has been an unusually wet start to the winter in California.

The next 10 days appear to be dry with normal temps for this time of the year. Expect max temps to be in the mid-60s and min temps in the upper 40s and some low 50s. Santa Maria will actually get up to a high of 70s on Friday. Look for berry numbers to recover this week out of these regions.

PERUVIAN BLUEBERRY AND GRAPE REGION TO SEE WARM SPELL
The region of Ica, Peru, will see a warming trending starting today. Normal temps for this region are a high of 75 and a low of 60. Today the max temp will be 89 with a min of 64. Max temps will remain in the mid- to upper 80s all week long. Look for a possible increase of product coming from this region over the next week to two weeks.

CHILE EXPERIENCING PERFECT WEATHER
All the major growing regions of Chile are experiencing perfect weather at the moment. Temperatures are normal with highs in the 70s and 80s depending upon the region and min temps in the 50s and 60s. There is no chance of significant rainfall in any region over the next 10 days.

Look for production of grapes, blueberries and stone fruit to come in the marketplace on track.

CULICAN, SINALOA, MEX PERFECT WEATHER NEXT 10 DAYS
After the rains of 10 days ago that left their mark on production (and also the markets) temps are looking very stable for the next 10 days. Max temps will be in the mid- to upper 80s and min temps in the upper 50s and zero chance of rain. Hopefully this perfect weather will get production back on track by the Christmas.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse