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Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
The Kroger Co. announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Read More ...
Celery fans going mutts over Dandy's new promotion
Dandy Celery launched a new Dog Days of Summer promotion to offer both dogs and their humans the chance to win the ultimate summer prize pack. Now through Aug. 31, participants can enter here to win over $1,000 worth of prizes that both dogs and consumers can enjoy. Bonus entries can also be placed on Instagram. Bark-worthy Read More ...

Last week the major coastal strawberry-growing regions of California receive up to two inches of rain along with cold temperatures, leading to a reduction in the volume of strawberries coming from these regions. Max temps were in the 50s and min temps in the upper 30s and low 40s for the majority of the week. weat

Today another storm is coming through Southern California bringing another half-inch of rain to Oxnard and Santa Maria with an additional chance of more rain on Saturday. This storm will not be accompanied by such cold temps like last week. Look for fields to finally dry out next week.

FLORIDA STRAWBERRIES TO SEE WARMING TREND THIS WEEKEND               
Florida strawberry-growing regions around Plant City have been unseasonably cool this week with max temps in the low 60s and min temps in the mid-40s. This will change starting Friday as this region of Florida will finally see max temps rise into the 70s and min temps into the 50s. By Sunday look for high temps to break into the 80s and low temps to hover around 60, which is normal for time of year. Look for production of strawberries to finally pick up starting next week.  

MEXICO PRODUCTION STRONG DUE TO GOOD WEATHER
The principle berry-production regions of central Mexico have been experiencing perfect weather the last several weeks, leading to strong production numbers. So far this season, production numbers are up 40 percent over last year.

Look for the perfect weather conditions to continue with max temps in the low 80s and min temps in the upper 40s and low 50s depending on the location. There is no chance of rain in the 10-day forecast. Quality should be good.

SEVERAL MEXICO WINTER VEG REGIONS HIT BY A DELUGE OF RAIN LAST WEEK
Wednesday and Thursday of last week saw a very late season tropical storm bring heavy rains to the major western Mexico veg growing regions. Current production regions such as La Paz, Baja California Sur received serious amounts of rain that caused damage to crops and will lead to many days of quality issues on items from this area such as tomatoes.

Regions on mainland Mexico such as La Cruz and Culiacan, Sinaloa also received heavy rains that will definitely cause quality issues to items currently in production and most likely will push back the start date for the harvest of tomatoes.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse