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Christopher Gerlach joins USApple as director of industry analytics
The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
Raley’s names new corporate leader
Raley’s announced the promotion of Laura Croff to senior vice president, people. Croff is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the executive committee to ensure Raley’s Read More ...
Farm Direct Supply reveals fresh new logo and website
Farm Direct Supply, a leader in the fresh asparagus supply chain, has unveiled a new logo and website. This is the first stage of an extensive rebranding initiative. This initiative coincides with the recent changes in the company’s internal structure, along with the hiring of General Manager Chris Horrell earlier this Read More ...
The change to ignite your pear category
Stemilt is looking to rename a striking red pear and the company is looking for help. “It’s almost time to harvest pears, and there’s one pear with a name that just doesn’t do its features justice,” said Brianna Shales, senior marketing manager at Stemilt. ”This pear’s flavor profile is explosive, the color is striking and Read More ...
Big Y extends price freeze
Big Y World Class Market  has extended its price freeze and, although prices could go down and sales will continue, the list has also been expanded from 10,000 to 15,000 everyday grocery items, including grape tomatoes, avocados and raspberries. The hold on prices will now extend to Sept. 2. Big Y operates 71 supermarket Read More ...
Consalo Family Farms adds produce veterans to head import division
Consalo Family Farms/Freshwave Produce has hired Brad Cantwell and Pepe Martinez to its produce family. Together they bring a combined 65 years of experience in the fresh produce industry. Their roles at the company will see them create and expand a new deciduous fruit importing operation. Using established global Read More ...
Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...

As the Blueberry season winds down in the Northwest, the cold weather next week might finally bring it to an end. Starting this Thursday, nightly low temps in Oregon and Washington will dip into the 40s for the first time this season. By Sunday the low will be 44 and the high will only be 62. These cooler temps will continue through at least the 10-day forecast.weat

Overall the blueberry season in the region has been a success. Per USDA data Oregon and Washington saw a 25 percent increase on total shipments of blueberries this year compared to last. That is great news for the growers in the area.

Michigan
Michigan is still the main player for the eastern half of the U.S. with blueberries. With the decent weather in the region the harvest may continue for several more weeks. Aside from tomorrow and Thursday, Michigan will see high temps in the 70s all this week with possible 80s next Monday and Tuesday; minimum temps will continue in the 60s.

Peru & Argentina
These two South American countries are beginning their Spring harvest and are experiencing great weather now. Peru’s growing regions have high temps in the mid-70s to low 80s with no chance of rain over the next 10 days. Argentina is having great weather with highs in the 80s -- with some locations reaching into the 90s this weekend. Look for volumes to ramp up soon.

ANOTHER CHILEAN HEATWAVE
Temperatures this week in the main citrus-growing regions will be well above average. Highs will be mostly in the lower 80s with tomorrow being the hottest day with max temps reaching as high as 89 in San Felipe. These warmer temps will last through Sunday. By next Monday expect high temps to drop back into the low 70s and upper 60s.

POSSIBLE FLOODING IN SOUTHERN ARIZONA FROM REMNANTS OF LORENA
Melon-growing regions in southern Arizona may have seen some flooding last night and early this morning. Hurricane Lorena changed courses over the weekend and made its way up the eastern side of the Baja peninsula through the Sea of Cortez avoiding all major growing regions of Baja California. Last night it was scheduled to cause flash flooding the Phoenix area.

MORE ERRATIC WEATHER FOR SOUTH AFRICA
I have never seen such big temp swings as in South African citrus- and grape-growing regions. Yesterday’s highs were in the upper 60s and lower 70s. Temperatures rise tomorrow, and by Thursday the highs will be around 100 and then back into 60s and lower 70s with some rain by Sunday.

ONE LAST SHOT OF HEAT IN SALINAS
Salinas can expect highs for today and tomorrow to be 90 before cooling for on Thursday. By Saturday the high will be 65 and a low of 49. Max temps will remain in the 60s through Tuesday before warming in the 70s on Wednesday.

HURRICANE CENTRAL
We are keeping our eye on Tropical Depression Karen in the Atlantic. It is currently due south of Puerto Rico heading north. It will pass over the island this morning and continue north. On Thursday it is forecasted to possibly turn west. We will update you on Friday.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse