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Christopher Gerlach joins USApple as director of industry analytics
The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
Raley’s names new corporate leader
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The change to ignite your pear category
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Big Y extends price freeze
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Consalo Family Farms adds produce veterans to head import division
Consalo Family Farms/Freshwave Produce has hired Brad Cantwell and Pepe Martinez to its produce family. Together they bring a combined 65 years of experience in the fresh produce industry. Their roles at the company will see them create and expand a new deciduous fruit importing operation. Using established global Read More ...
Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...

Over the past two days Tropical Storm Lorena has been hugging the west coast of Mexico along the states of Michoacán, Colima and Jalisco, dropping several inches of rain during the process.weat

The storm has now left the coast and per the National Hurricane Center it is headed toward the Baja peninsula. The storm is expected to scoot up the pacific coast dropping rain throughout the weekend in the growing regions of La Paz, Ciudad Constitución, Vizcaino and possibly San Quintin. If it rains in San Quintin it will happen on Monday.

This same storm might bring rain to the southern Arizona growing regions around Phoenix and Yuma, which should be close to kicking off their fall melon season.

MICHIGAN HEAT TO END SUNDAY WITH RAINS
Temperatures in Michigan have been warmer than normal over the last week with highs in the mid-80s and lows in the 60s. Saturday will be the hottest day of the week, peaking around 85. Come Sunday temps will fall 12 to 15 degrees as a storm comes through with a 50 percent possibility of dropping up to an inch of rain across the state.

High temperatures next week will hover around 70 and low temps will be in the upper 50s.

WARMER TEMPS START TOMORROW IN CALIFORNIA
California and Baja California are still on track for warmer temps this weekend and will continue through next Wednesday. Salinas will hit a high of 84 tomorrow and then will peak at 87 next Wednesday and Thursday. Santa Maria will hit 84 tomorrow and a high of 85 next Wednesday and Thursday. Ensenada, BC, Mexico which is a large berry growing region, will hit a high of 87 on Sunday and will remain in the 80s through Wednesday. Even San Quintin, the main summer veg and tomato region in Baja California, which has seen highs in the 70s this past week, will see high temps in the mid 80s this weekend.

TROPICAL DEPRESSION IMELDA SHOULDN’T AFFECT TEXAS WATERMELONS
As bad as Imelda has been for the Houston area these past few days, it doesn’t appear it will bring rain to the watermelon-growing regions of west Texas. Midland and Plains growing regions will stay dry. 

HURRICANE JERRY IS SPINNING IN THE ATLANTIC BUT WILL NOT HIT THE U.S.
Jerry is out over the Atlantic heading westward at the moment. By Sunday evening Jerry is expected to make a hard right and head north making a bee line for Bermuda. We will update you on Tuesday.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse