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The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
Raley’s names new corporate leader
Raley’s announced the promotion of Laura Croff to senior vice president, people. Croff is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the executive committee to ensure Raley’s Read More ...
Farm Direct Supply reveals fresh new logo and website
Farm Direct Supply, a leader in the fresh asparagus supply chain, has unveiled a new logo and website. This is the first stage of an extensive rebranding initiative. This initiative coincides with the recent changes in the company’s internal structure, along with the hiring of General Manager Chris Horrell earlier this Read More ...
The change to ignite your pear category
Stemilt is looking to rename a striking red pear and the company is looking for help. “It’s almost time to harvest pears, and there’s one pear with a name that just doesn’t do its features justice,” said Brianna Shales, senior marketing manager at Stemilt. ”This pear’s flavor profile is explosive, the color is striking and Read More ...
Big Y extends price freeze
Big Y World Class Market  has extended its price freeze and, although prices could go down and sales will continue, the list has also been expanded from 10,000 to 15,000 everyday grocery items, including grape tomatoes, avocados and raspberries. The hold on prices will now extend to Sept. 2. Big Y operates 71 supermarket Read More ...
Consalo Family Farms adds produce veterans to head import division
Consalo Family Farms/Freshwave Produce has hired Brad Cantwell and Pepe Martinez to its produce family. Together they bring a combined 65 years of experience in the fresh produce industry. Their roles at the company will see them create and expand a new deciduous fruit importing operation. Using established global Read More ...
Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...

Parts of Oregon and Washington can expect excessive heat today and tomorrow. In Oregon the entire length of the Willamette Valley from Eugene up to Portland will see high temps today and tomorrow in the upper 90s with some isolated 100-degree temps. This is about 10 degrees above Monday’s highs. This valley is a big player in the berry markets this time of year and these warm temps might cause a bump in production.weat

The Wenatchee and Yakima valleys of Washington will also see high temps in the mid- to upper 90s this week. Items coming from these regions may also see a small spike in production. Temps in Washington will cool off on Sunday of this week.

The latest heat wave to hit the San Joaquin Valley, which started Sunday, will continue through tomorrow. Max temps up and down the valley are ranging from 103 to 106 depending on the day and location, which could lead to a possible bump in production.

Major Chilean fruit-growing regions are currently experiencing a late winter heat wave. The high temps are ranging from the upper 70s to the mid-80s and lows in the mid-50s. Today will be the peak of the heat wave that started late last week and will continue through tomorrow. These temps are 15 to 20 degrees above normal for this time of year. By the weekend highs will be back down in the 60s and mins in the low 40s.

The main concern now is Tropical Storm Dorian, which is just off the northern coast of South America, making its way west toward Puerto Rico and the Dominican Republic where it should hit sometime Thursday morning. There is about a 90 percent chance of the storm forming a cyclone. Rains along the way will range from three to nine inches. If the storm makes it through the island of Hispanola intact then there may be a chance it makes landfall somewhere in Florida this weekend.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse