IFG committed to dynamic performance in grape category
The recent launch of new grape varietal logos by International Fruit Genetics has helped the Bakersfield, CA-based breeder improve clarity in a category where differing names for the same fruit often persist. “It’s a prescriptive approach,” explained Andy Higgins, CEO of IFG. “Let’s clean it up to help all involved understand what Read More ...
Food Lion aims to make grocery shopping easier
Food Lion is adding additional “Food Lion To-Go” grocery pick up services at 31 new stores in Georgia, Kentucky, North Carolina and South Carolina beginning Sept. 28. “Expanding this convenient service to additional Food Lion stores is more important than ever,” said Evan Harding, director of digital and e-commerce Read More ...
Strong organic apple and pear growth
Organic apples and pears had the strongest monthly growth Superfresh Growers has recently seen. Both categories were up nearly 30 percent in the month of August. Organic apples were up 30 percent in dollars, while organic pears were up 29 percent in volume. Since COVID-19, organic dollars have been climbing, and this is Read More ...
Ocean Mist Farms debuts new Season & Steam products
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in North America, launched five new products in its award-winning Season & Steam convenience vegetable line. All five new items are among the top 10 value-added vegetables to post growth in the past year, according to a July 2020 Nielsen Answers on Demand Read More ...
FDA applauds new public-private relationships
Despite its devastating impact on the world, the coronavirus pandemic bore important lessons for society. But for the FDA, which specific lessons were learned? This was among the questions answered by Frank Yiannas, Deputy Commissioner for Food Policy and Response for the U.S. Food & Drug Administration, who was the Read More ...
Industry Viewpoint: Enhancing collaboration during a pandemic
For more than a century, United Fresh has served as a conduit in the produce industry, bringing businesses across the full produce supply chain together to build strategic partnerships and create long-term initiatives to solve unique business challenges. One such partnership flourished not in the field, but rather, in the Read More ...
Good Housekeeping Magazine Awards 2020 Healthy Snack Award to Wonderful Pistachios
Wonderful Pistachios is pleased to announce that Good Housekeeping Magazine has named one of its newest flavors — Wonderful Pistachios No Shells Honey Roasted — as a 2020 Healthy Snack Award recipient. All the winners, which will be featured on the publication’s digital platforms this month, met strict nutritional Read More ...

With the harvest start date for California cherries is fewer than 15 days away, another cold winter storm came through the Modesto and Sacramento regions last night, bringing up to 0.4 inches of rain and dropping the minimum temps down into the 40s.


Once this region gets past this storm the weather for Thursday and Friday should be beautiful with highs in the mid-80s and lows in the upper 50s. Saturday and Sunday will cool off in to the 70s, but Monday, April 22 the highs will be back in the 80s.

The main growing regions of California, Arizona and western Mexico will all experience a two-day heat wave this Thursday and Friday followed by a two-day cooling period on Saturday and Sunday. Temps across the state will rise by 15 degrees on average this Thursday and Friday. Saturday and Sunday will cool off again by an average of 10 degrees -- look for temps to rise again starting Monday of next week.

Regions affected will be coastal California, the San Joaquin Valley, desert regions of California and Arizona, Baja California, Culiacan and the Sonoran growing regions of Hermosillo and Ciudad Obregon. Check the Weathermelon app for specific temperatures per location and commodities affected.

Watermelon season out of south Texas is getting close. Expect max temps over the next 10 days to be in the upper 80s and minimum temperatures to be in the upper 60s with winds ranging from 20 to 25 miles per hour daily. There is currently a slight chance of rain for tomorrow and again Wednesday, April 24.

All growing regions of Florida will see a decent shot of rain this Thursday and Friday, getting anywhere from 0.5 inches to an inch of rain over the two days. This rain will cover all regions from central Georgia down to Homestead, FL. This rain will be followed by two days of cooler temps on Saturday and Sunday. Please check the Weathermelon app for specific locations and all commodities that will be affected.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse