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Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
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Pretty Lady grapes packaged perfectly
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Walmart Canada partners with Children’s Miracle Network
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With the harvest start date for California cherries is fewer than 15 days away, another cold winter storm came through the Modesto and Sacramento regions last night, bringing up to 0.4 inches of rain and dropping the minimum temps down into the 40s.

weat

Once this region gets past this storm the weather for Thursday and Friday should be beautiful with highs in the mid-80s and lows in the upper 50s. Saturday and Sunday will cool off in to the 70s, but Monday, April 22 the highs will be back in the 80s.

HOT FOLLOWED BY COOL OUT WEST
The main growing regions of California, Arizona and western Mexico will all experience a two-day heat wave this Thursday and Friday followed by a two-day cooling period on Saturday and Sunday. Temps across the state will rise by 15 degrees on average this Thursday and Friday. Saturday and Sunday will cool off again by an average of 10 degrees -- look for temps to rise again starting Monday of next week.

Regions affected will be coastal California, the San Joaquin Valley, desert regions of California and Arizona, Baja California, Culiacan and the Sonoran growing regions of Hermosillo and Ciudad Obregon. Check the Weathermelon app for specific temperatures per location and commodities affected.

RIO GRANDE VALLEY
Watermelon season out of south Texas is getting close. Expect max temps over the next 10 days to be in the upper 80s and minimum temperatures to be in the upper 60s with winds ranging from 20 to 25 miles per hour daily. There is currently a slight chance of rain for tomorrow and again Wednesday, April 24.

FLORIDA AND GEORGIA TO SEE RAIN THURSDAY AND FRIDAY
All growing regions of Florida will see a decent shot of rain this Thursday and Friday, getting anywhere from 0.5 inches to an inch of rain over the two days. This rain will cover all regions from central Georgia down to Homestead, FL. This rain will be followed by two days of cooler temps on Saturday and Sunday. Please check the Weathermelon app for specific locations and all commodities that will be affected.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse