Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...
Marketing trailblazer Melissa McDill mourned
Melissa (Missy) McDill, founder and president of McDill Associates, died at home with family on Monday, May 18. She was 65. A native of Salinas, CA, she established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and Read More ...
Pretty Lady grapes packaged perfectly
With the new season just a few short months away, Pretty Lady Vineyards is excited to continue promoting its package offerings. Retailers now have the option to stock Top Seal one-, two-, or three-pound packs in their produce aisles.  Recent trends have shown packaged produce that both shows off the quality of the Read More ...
New Watermelon Supplier Database connects buyers and marketers
The new National Watermelon Promotion Board Watermelon Supplier Database is the perfect platform to connect retail and foodservice buyers with suppliers as the summer season takes off for America’s favorite melon. Each year the NWPB staff promote watermelon to retail and foodservice audiences, both in-person and Read More ...
Walmart Canada partners with Children’s Miracle Network
Walmart Canada is launching its annual fundraising campaign for Children’s Miracle Network Canada. This year’s campaign called “On the frontline to help kids live better,” aims to raise millions of dollars for children’s hospitals. Walmart is inviting its associates and customers to come together from May 14 to June 7 to donate Read More ...

With the harvest start date for California cherries is fewer than 15 days away, another cold winter storm came through the Modesto and Sacramento regions last night, bringing up to 0.4 inches of rain and dropping the minimum temps down into the 40s.


Once this region gets past this storm the weather for Thursday and Friday should be beautiful with highs in the mid-80s and lows in the upper 50s. Saturday and Sunday will cool off in to the 70s, but Monday, April 22 the highs will be back in the 80s.

The main growing regions of California, Arizona and western Mexico will all experience a two-day heat wave this Thursday and Friday followed by a two-day cooling period on Saturday and Sunday. Temps across the state will rise by 15 degrees on average this Thursday and Friday. Saturday and Sunday will cool off again by an average of 10 degrees -- look for temps to rise again starting Monday of next week.

Regions affected will be coastal California, the San Joaquin Valley, desert regions of California and Arizona, Baja California, Culiacan and the Sonoran growing regions of Hermosillo and Ciudad Obregon. Check the Weathermelon app for specific temperatures per location and commodities affected.

Watermelon season out of south Texas is getting close. Expect max temps over the next 10 days to be in the upper 80s and minimum temperatures to be in the upper 60s with winds ranging from 20 to 25 miles per hour daily. There is currently a slight chance of rain for tomorrow and again Wednesday, April 24.

All growing regions of Florida will see a decent shot of rain this Thursday and Friday, getting anywhere from 0.5 inches to an inch of rain over the two days. This rain will cover all regions from central Georgia down to Homestead, FL. This rain will be followed by two days of cooler temps on Saturday and Sunday. Please check the Weathermelon app for specific locations and all commodities that will be affected.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse