“Duda Farm Fresh Foods’ Florida citrus programs include Valencia oranges, which run April through June,” said Nichole Towell, marketing development manager for Duda Farm Fresh Foods Inc., headquartered in Oviedo, FL. “Our red grapefruit runs through April through May, white grapefruit is available April through May and honey tangerines are available in April.”
Other products that are synonymous with the Duda name are its vegetables. In Florida, the company produces radishes, sweet white, yellow and bi-color corn, iceberg, Romaine and mixed leaf lettuces, endive, celery, cilantro, green and red cabbage, parsley and much more.
Duda Farm Fresh Foods produces these products, with the exception of cilantro and parsley, on a year-round basis from its several growing locations in the country.
The Florida celery season runs from early January through April, with the prime promotional periods being from mid-January through April 15.
Radishes from Florida run from early November through mid-May, with promotion times being Thanksgiving, Christmas, New Year’s, Super Bowl, Easter and Mother’s Day events.
The Florida season on sweet corn is from mid-November through May, with promotional volumes available mid-March through May.
“Our lettuce and leaf items are also year-round,” said Ms. Towell. “The Florida season is mid-December through April, with a promotional period from mid-January through March. Cilantro and parsley run from mid-December through April in Florida.”
Duda Farm Fresh Foods works closely with grower and state agricultural organizations and promotions. Ms. Towell said the company’s involvement takes place through its membership in the Florida Sweet Corn Exchange, Florida Fruit & Vegetable Association, Southeast Produce Council and through its involvement in all of the regional councils.
The company offers its retail and foodservice customers support in numerous ways to help sell its products.
“We offer point of sale, point of purchase and shelf place cards to identify Florida-grown products for regional retail chains,” said Ms. Towell. “Recipe cards are also available. Our website, www.dudafresh.com, is consumer oriented and offers nutritional information, recipes and kid’s activities, as well as foodservice and usage information.”
Duda Farm Fresh Foods is also active on social media platforms, including Facebook, Twitter and Pinterest, to consume the company’s “Dandy” brand products. Ms. Towell predicted there will be continued emphasis on food safety and fresh quality products in the future.
“Regionally grown products with fewer travel miles and increased freshness that provide just-in-time deliveries to the Southeast markets will continue to be in demand,” she shared. “There will also be a continued emphasis on consolidation of products for retailers and foodservice.”