“We invite everyone to visit us at the 2013 Northeast Produce Council Produce and Floral Expo in Boston,” said Chris Veillon, marketing director for Kingsville, ON-based Mastronardi Produce. “Our booth number is 19, and we want everyone to stop by to see how ‘Mastronardi/Sunset’ is ‘Inspired By Flavor.’”
The company’s new “Sunset” brand was unveiled last fall at the Produce Marketing Association Fresh Summit expo. Since then, the company has brought the same new fresh look, along with some other new concepts, to regional shows across the United States and Canada. And the reception has been outstanding. Mastronardi refreshed the “Sunset” brand with a new “Inspired By Flavor” theme. The entire “Sunset” line of branded products has received a refresh that includes labels, boxes, bags and all of its supporting materials.
Mr. Veillon said that Peppe Bonfiglio, key account manager for the company, along with Dean Taylor, director of foodservice, will be on hand at the company’s booth at NEPC.
In addition to Mastronardi’s extensive line of gourmet greenhouse vegetables, the company, Mr. Veillon said, “is pleased to feature our ‘Sunset’ brand of ‘One Sweet’ line of tomatoes, peppers and cucumbers.
“We anticipate the same great reception to the new logo and packaging at the NEPC Expo,” said Mr. Veillon. “The show is a great opportunity for us to unveil the fresh new look to our partners in the east coast. We have long been known as the industry leader for product and packaging innovation, and we lived up to that reputation with this rebranding initiative.”
Mastronardi Produce, he noted, is currently expanding its distribution center that will almost double the size of the company’s headquarters in Kingsville. The increase in space at the Canadian location is related to the company adding over an additional 100 greenhouse acres in Ontario alone for 2013. The 72,000-square-foot expansion is expected to be completed by summer.
“Our Coldwater greenhouse in Michigan is now growing tomatoes year round and is able to provide locally grown produce to the Midwest year round,” said Mr. Veillon. “Mastronardi Produce was also recently named one of Canada’s 50 Best Managed Companies for the fourth consecutive year, and has reached the Gold Standard status.”
Mastronardi tests numerous varieties each year in search of new products to bring to market in order to continually satisfy the needs and desires of consumers.
“Our business was built on quality and flavor,” said Mr. Veillon. “And we feel that the best way to communicate this to our retail partners is to attend expos like the NEPC. This gives us the opportunity to meet with produce professionals on a one-on-one basis, and to show all of our product line. We feel it is important to continue to grow our relationship with our partners that attend this show so we can continue to meet their expectations.
“As industry leaders, we need to continue to strengthen our partnerships and to deliver consistently fresh flavorful gourmet produce year round,” he continued. “The NEPC Expo is a great opportunity to do this.”
The company maintains the highest possible levels of food-safety and traceability certifications. It is Safe Quality Food Level 3 certified, which Mr. Veillon said the company proudly maintains.