Dave Nelson, vice president of sales for Datepac LLC, headquartered in Yuma, AZ, said that the company has exhibited at the Southern Exposure Retail & Foodservice Conference & Expo every year for the past five years.
“And we have been members for five years,” said Mr. Nelson. “I will be at our booth, number 211, this year at the expo in Orlando, FL, along with Jim Bates, Datepac’s regional sales manager, to greet customers and prospective customers.”
Datepac handles sales for Bard Valley Medjool Date Growers Association, also headquartered in Yuma. The high-quality Medjool dates are marketed under the “Bard Valley Natural Delights” label.
The company claims that the high quality of Medjool dates is due to the unique micro-climate in the Bard Valley, located along the lower Colorado River. Warmed by the ever present sun, nourished by the high water table and proximity to the Colorado River, there is no better place in the world to grow the timeless delicacy.
“We will showcase our shipper merchandising unit at Southern Exposure 2013,” said Mr. Nelson. “It features Easter/Passover messaging to help retailers boost date sales during this profitable date-selling time of the year. It also displays our new snack packs and chili lime rolls.”
Mr. Nelson said that the Southern Exposure expo provides the company with an extraordinary opportunity to showcase its products and to provide a real revenue generating solution to the retailers in attendance.
“Natural Delights Medjool Dates and Date Rolls can help boost incremental sales by up to five times when merchandised with secondary displays and by advertising during high-demand periods throughout the year,” he said. “The most important holidays for date sales are Easter, Passover, Ramadan, all of the winter holidays and Valentine’s Day.
“Natural Delights Medjool Dates and Date Rolls will be making an exciting new product announcement this spring,” Mr. Nelson continued. “Visit us at our booth during Southern Exposure 2013 to get the inside scoop on the hot new date.”