Giorgio Fresh Co. is a veteran of organic mushroom production. Bill Litvin, regional sales and national account manager for the Temple, PA-based company — a grower and shipper of fresh mushrooms — said Giorgio has produced and sold organic mushrooms for many years.
“Giorgio Fresh became a certified organic grower on March 11, 2004,” said Mr. Litvin. “We are certified organic by Pennsylvania Certified Organic. Giorgio is one of the larger domestic growers of organic mushrooms.”
The company offers a wide range of organic mushrooms, including white whole, white sliced, Baby Bellas, Portabella caps, sliced Portabella and Shiitake options. It sells organic mushrooms in bulk and in overwrap for retail sales. Also for retail it offers eight-ounce whole white organic mushrooms, eight-ounce organic sliced white mushrooms and eight-ounce organic whole Baby Bella mushrooms. Its organic line includes a six-ounce package of organic Portabella caps, a six-ounce package of organic sliced Portabella caps and a 3.5-ounce package of organic Shiitake mushrooms. The company’s organic mushrooms are produced at its farms in Berks County, PA.
Mr. Litvin said consumers are always looking for great value and quality, and organic mushrooms are a natural fit.
“The more consumers become educated about the benefits of organic mushrooms and the variety of ways they can be incorporated into meal planning, the more likely they are to use them,” he said. “To help consumers, Giorgio provides mushroom recipes for every taste and season at giorgiofoods.com.”
Giorgio Fresh services retailers, wholesalers, foodservice operators and industrial customers with its organic and conventional line of mushrooms. It distributes from Maine to Florida, west to Iowa, Minnesota and Montana, and it has a joint venture in Mexico that ships into Texas.
Mr. Litvin said that the company’s organic sales have not been negatively affected by the fragile economy of the last few years, and that in fact, “Giorgio’s organic sales are increasing at double-digit rates. Based on our sales increases, organic demand has not been negatively [affected] by the recession. With Giorgio’s sales strategies, our organic sales are continuing to increase.”
On Oct. 25, 2012, Giorgio Fresh Co. and Modern Mushroom Farms in Avondale, PA, reached an agreement to transition the Modern Mushroom fresh mushroom business to the Giorgio family of brands. Under this agreement, Giorgio will manage Modern’s packing facility in Chester County, PA, and purchase those mushrooms from Modern’s growing operations. Additionally, the Modern sales and customer service teams will become a part of the Giorgio team. Both the “Modern Farms” and “Green Giant Fresh” brands will continue to be in the market, and “Green Giant Fresh” will continue featuring Box Tops for Education.
In a press release dated Oct. 25, Dave Carroll, president of Giorgio Mushroom Co. and Giorgio Fresh Co., said, “Modern Mushroom Farms has a great history in the mushroom industry and we are excited to have them as part of the Giorgio family. We will work closely to combine our resources and continue providing our customers with a high level of quality and service.”
“Giorgio Fresh’s sales team now includes Greg Sagan, Jim Cline, Lucretia Parish and Mark Leone,” said Mr. Litvin. “They all have many years of experience in the fresh mushroom business.”
He said that the company’s consistent organic sales in recent years are, at least in part, due to the locally grown movement.
“Consumers are doing their homework on where and how their food is produced,” said Mr. Litvin. “They are constantly searching for locally grown products to support their state and local economies, which makes organic products consistent sellers.
“Consumers,” he said, “will continue to demand to know where the products have come from, and what companies are doing to reduce their footprint to get those products to their local stores. We have seen sustainability trends enter the category, thanks in part to the locally grown movement.”