view current print edition




With kale rising tremendously in popularity, Salinas, CA-based Taylor Farms has added a line of kale mixes to help make the superfood a bit more consumer friendly.

The firm’s director of marketing, Christina Calcagno, said that some shoppers might be unfamiliar with the product but by blending it with more well know items, the firm is expecting that more consumers will be willing to try it.

FinalBabyKaleTray“Kale has unquestionably become the rising superfood star and we have a variety of organic baby kale blends to meet our consumers’ expectations on fresh, flavor, and texture,” she said. “To entice consumers to try the nutrient dense kale, we have blended our offerings with the more familiar leafy greens, baby spinach, tender mixed baby chards and baby arugula.”

The new varieties are being marketed under the “Taylor Farms Organic” label in a number of different “flavors” if you will, titled: baby spinach & baby kale; power greens (spinach, mizuna, chard and arugula); baby kale; and a baby kale medley (consisting of baby kale, baby spinach, baby chards and carrots).

While the company offers many different salad packs in both conventional and organic configurations, these five ounce blends are strictly being offered as organic SKUs for retail consumption. But Ms. Calcagno said the packs have multiple uses and the home chef can serve them in a variety of ways. “Each blend is adaptable to every cook in the kitchen, great for delicate salads, hearty soups, new age pastas, and the perfect convenient solution for juicing enthusiasts,” she said.

Taylor Farms introduced the product shortly before the Produce Marketing Association and featured the line at its booth at that convention. Ms. Calcagno said one large mass market general merchandise retailer is carrying the product at this time, but the line is now available to all customers across the country.

Taylor Fresh Foods, which was founded by Bruce Taylor and several other partners in 1995, has a stated quest of becoming “America’s favorite salad maker.”

The company has partnered with many different companies in North America in its determination to provide excellent quality salads and fresh cut vegetables for its customers. It prides itself on being an innovative firm constantly developing new items. Ms. Calcagno said the uniqueness of these packs is the inclusion of kale in the more commonplace spring mixes. Kale may well be the fastest growing item in the vegetable category today — hands down it is the fastest growing lettuce item. It is being featured on all the cooking shows for both its versatility and its nutritional content.

Like broccoli and cauliflower, kale is a descendent of the wild cabbage. It is rich in calcium, lutein, iron, beta-carotene, and Vitamins A, C, and K. A single serving of kale provides 192 percent of the recommended daily amount of Vitamin A.

But what gives kale its superfood status is its abundance of phytochemicals. Phytochemicals are believed to help prevent cell damage, prevent cancer cell replication, and decrease cholesterol levels.