Market Fresh Produce, revealed its new line of gourmet specialty potato products at the Produce Marketing Association’s Fresh Summit in Anaheim, CA. Red and gold potatoes, including fingerlings as well as “B” and “C” size, will be offered in 24-ounce fresh-pack poly mesh bags, along with microwave food-safe plastic bags and 20-pound bulk cartons.
“This expansion to the current ‘Market Fresh Produce’ brand allows us to offer retailers a complete lineup for their potato category,” Mike Kemp, business analyst for Market Fresh Produce, said in a press release. “Consumers are becoming more interested in a variety of potatoes, and this line will meet their needs. Pack sizes allow the consumer the option of paying for the microwave convenience or fresh pack bags that they can prepare in a more traditional manner. We also feel the 20-pound cartons will be a plus for the retail and foodservice industry allowing faster turns, which equates to fresher product and reduced shrink.”
Mr. Kemp said new offerings would include the following: Fresh pack poly mesh bags of 24-ounce red and gold Fingerlings; 24-ounce red and gold petites in three skus (red, gold, and mixed red and gold); two-pound red and gold baby (“B” size) in two skus (red and gold); microwave food safe plastic bags — 12 ounces of red and gold in two skus (red and gold); and 20-pound bulk cartons of fingerlings.
Potato growing and marketing firm Bushmans Inc. of Rosholt, WI, is Market Fresh Produce’s parent company. “We are excited about the opportunity to give even more options within the category to our retail partners and to the consumers,” Mike Carter, Bushmans’ chief executive officer, said in the press release. “We fully believe that consumers want more variety within the category and that they will be motivated to try the new products enhanced by the new attractive packing concepts.”