Ready Pac's Disney-themed Ready Pac Cool Cuts salads and mini-meals line was awarded a PMA Impact Award for packaging excellence at Fresh Summit 2012, held Oct. 26-28 in Anaheim, CA.
Initially named one of 25 finalists from a pool of 61 entries, the salad and mini meals line was one of six award winners.
"Our Disney-themed Ready Pac Cool Cuts salads and mini-meals packaging appeals to kids' sense of fun and love of Disney characters, to moms because they can quickly see the healthy ingredients, and to produce retailers because the packaging draws young parents to the fresh-cut produce display," Tristan Simpson, director of marketing and corporate communications at Irwindale, CA-based Ready Pac produce, said in a press release.
The PMA Impact Award recognizes trendsetters that create and deliver bold new concepts for produce and floral packaging. Entries were judged by a panel of produce experts comprised of retailers and association executives. The judges awarded points for excellence in marketing, sustainability, consumer convenience, food safety, and supply chain efficiency and functionality. Cumulative scores determined the winners.
"Being awarded a PMA Impact Award is an honor," Ms. Simpson said in the press release. "It put the icing on the cake of a great Fresh Summit show for Ready Pac." The Disney-themed Ready Pac Cool Cuts product line is now available and currently shipping nationwide.