Old signs have come down and new “Schnucks” signs have gone up on the exterior of both the Logli Rockton and Hilander Cherry Valley stores, signaling the launch of the renaming for all 11 Logli and Hilander stores across the Rockford, IL, area and in Janesville, WI.
“It has always been our belief that no matter what name is on the outside, inside all of our stores operate with the same focus on customers and emphasis on quality, value and service,” Schnucks Chairman and Chief Executive Officer Scott Schnuck said in a press release. “However, unifying our stores under one banner, our family name, is an acknowledgement to our teammates and customers of our commitment to the Rockford and Janesville communities.”
Rockford and Janesville are the only regions in which Schnucks stores operate under different names.
“When we acquired the family-owned Logli stores in 1998, Logli was the name everyone knew and loved,” said Mr. Schnuck. “We decided not to change the name until more area customers got a chance to know Schnucks and what we stand for as a family and as a company.”
Schnucks Division Manager Dennis Canada said, “Operating under one name and one logo helps to give our 1,300 Rockford teammates a shared identity. We are proud of how well Logli and Hilander teammates have joined together in service to our customers and we are excited about what that type of synergy means for our future. It will be exciting to see the pride that’s building inside our stores, reflected on the outside as well.”
“Speaking for my entire family, when we put our name on something, you can bet it’s something we are proud of and want to share with others,” Mr. Schnuck said in the press release. “From the stores we operate to our private brand foods, putting the Schnucks name on it is not just business, its family.”