Kingston & Associates Marketing LLC, based in Idaho Falls, ID, announced the expansion of its Peruvian mango import program for the 2013 season, noting a 60 percent increase in production over last year's campaign.
The move comes after a very successful Ecuador program where the company experienced strong sales and good customer acceptance of the "Kingston" branded fruit.
While Kingston has been developing its mango program with grower partners in Central America and South America for some time, this year's Ecuadorian program was the introduction of "Kingston" branded mango boxes.
"We have been growing and improving the program to get to a level where we felt confident putting the Kingston name on it," Dave Kingston, chief executive officer at Kingston & Associates, said in a press release. "It was the right time and we are very happy with the response from customers."
"We have enjoyed good mango markets this winter and look forward to keeping the momentum going," Ken Nabal, president of the company, added in the press release. "As we transition to Peru and the much anticipated Kent variety, expect to see ample arrivals in January and February for promotions."
The program follows the recent expansion of Kingston's Costa Rican Golden pineapple program and has given the company the ability to service key accounts with consistent supply and quality on a year-round basis.
"Our main focus with all of these programs is to always keep sight of our core brand promise at Kingston-a relentless commitment to product quality, food safety and customer service," Mr. Nabal said in the press release.