The World Floral Expo had registered about 50 exhibitors from 12 nations as of mid-January. The show runs March 13-15 and is returning to New York for its second straight year after a decade in Miami.
Jasper van Dijk, marketing manager for show organizer HPP Exhibitions in Holland, indicated Jan. 18 that he had booked 47 exhibitors from a dozen countries: Canada, Colombia, Ecuador, France, Holland, Israel, Italy, Japan, Kenya, Russia, South Africa and the United States.
The three-day run at the Jacob K. Javits Convention Center, which has 48,000 square feet of exhibit area in downtown New York, will be from 10 a.m. to 6 p.m. daily, according to Mr. van Dijk.
The trade show is attended by importers, wholesalers and retailers who buy fresh-cut flowers, foliage and potted plants. Exhibitors include growers, exporters, floral hardgoods dealers, transportation companies, breeders and other indirect suppliers of floral goods and services.
The show originated in New York in 1999. Last year’s show, also held in March at the Javits Center, drew 104 exhibitors from 13 countries.