Hiawatha Corp. in Shelton, WA, has created an eco-friendly product group for the holiday season labeled “GoGreener,” with three new products for 2012 that are recyclable and biodegradable. The products will debut at the International Floriculture Expo in Miami later this month.
The “GoGreener” Holiday Hanging Basket, inspired by a popular 2011 offering, combines Noble fir, cedar and pine draping over a fluted basket, which is biodegradable and comes in cardinal red through a process using natural vegetable dye, according to a news release. Unlike most compostable materials, the reusable container is made from a sturdy bamboo composite.
The “GoGreener” Holiday Centerpiece presents an array of similar greenery in a biodegradable, red, square container with rounded corners and an all-natural white taper candle made from palm wax.
Completing the series is the “GoGreener” Grab ‘n Go Table Top Centerpiece, suited for point-of-purchase locations. A smaller version of the Holiday Centerpiece, it stands about eight inches tall, but comes without the candle. It ships in a 12-pack assortment with three all natural vegetable-dyed shades: apple green, pine green and red. These attractive potted arrangements are expected to retail for under $10.
Hiawatha evergreens are harvested in ways that encourage regeneration. Boughs are harvested on a biennial basis to maintain product availability year after year. Harvesters cut an average of 50 pounds per tree, the amount necessary for five standard wreaths. During production all waste is processed through chippers and made into mulch used for landscaping.
Each holiday season, Hiawatha produces more than 2 million decorator items, such as wreaths and garlands, for mass-market retailers, grocery chains, garden centers and wholesale florists.