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LEAD STORY

170 million pounds of Peruvian avocados coming this summer
As the world’s insatiable appetite for avocados continues to skyrocket, the Peruvian Avocado Commission is thrilled to be kicking off it’s 2018 season with many exciting retail and consumer focused marketing initiatives. Beginning in June and in celebration of World Avocado Month, Avocados From Peru is the exclusive sponsor of various exciting activations in Washington, DC, during the World Cup and MLB All Star Games. It’s... Read more

Today's Headlines

What's New

With new acreage Always Fresh strawberries available year-round
Quality and service continue to pay dividends for Always Fresh Farms. The main focus of its Always Fresh brand is on strawberries, blueberries and blackberries. “Our role has been to meet the needs of the trade through food safety and social accountability, while staying relevant with packaging,” said Wayne Giddings, president and chief executive officer... Read more

Company Profile

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California Giant Berry Farms ready for a prosperous spring
For 48 years, California Giant Berry Farms has been passionate about the berry business and over that time, the company has grown to become a leader in the industry. Currently, strawberries comprise about 80 percent of the Watsonville, CA-based company’s business, with blueberries coming in at 10 percent and blackberries and raspberries combining for the remaining... Read more

People

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Industry veteran to help boost Idaho potato sales
The Idaho Potato Commission is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC international marketing director. “We know international opportunities to drive higher Idaho potato sales are exponential,” said Johnson, whose experience... Read more