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Maximize avocado sales by meeting these three shopper needs
Understanding the primary needs of the avocado shopper is essential for sustained avocado category growth. The Hass Avocado Board’s study Shopper Purchase Decisions and Influences — Driving Hass Avocado Sales at Retail and its companion piece, Path-to-Purchase Action Guide, found that the majority of shoppers ranked three factors as most important when considering the purchase of avocados. Shoppers placed quality,... Read more

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Pandol Bros.  anticipates growth in newer varieties
Delano, CA-based Pandol Bros. Inc. entered its California grape season with production from the southern San Joaquin Valley in early July, the firm saw its production of the relatively new green seedless Sugar Crunch variety increase significantly over the previous year. Growers up and down the San Joaquin Valley are increasing production of many newer varieties.... Read more

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Jasmine Vineyards thrives in face of agricultural challenges
The challenges of the ag industry in California are changing the mechanics of growing grapes, but Jasmine Vineyards handles those challenges in stride. Complete vertical integration of growing, packing, shipping, and sales operations gives them a leg up in the ever-changing landscape. Brian Crettol serves as the domestic sales manager at Jasmine Vineyards. He’s... Read more


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Peter J. Levantino dies at 63
Following a prolonged illness, Peter J. Levantino of Cove Neck, NY, died on July 26 at age 63. Levantino was familiar with the produce industry from an early age. His father, Joe Levantino, was one of the founding partners of A&J Produce located on Hunts Point Terminal Market in the Bronx, NY. For... Read more