view current print edition




John Nevado, president of Nevado Roses in Ecuador, won the 2012 Innovation Pioneers One Wish Award for “exceptional ideas and outstanding actions” in transforming the rose-farming industry, according to a news release. The award was presented recently at the 2012 Innovation in Action symposium held late last year in Stockholm, Sweden.

NEVADO113-JOHN-NEVADOJohn Nevado in the showroom of his flower farm near Quito, Ecuador.The One Wish award grants the recipient the fulfillment of a wish directed to the members of the Innovation Pioneers Network. The winner thus gains direct access to the innovation and development experience of more than 150 member companies, the news release stated.

Mr. Nevado, a Swedish citizen, is co-founder of Nevado Roses, a family-owned rose farming business in Ecuador. Since he became president in 2002, Nevado Roses has grown its business fourfold and today ships 50 million roses yearly. The company has qualified for a number of certifications such as Fair Trade, Veriflora and Rainforest Alliance. It meets U.S. and European Union organic farming standards.

A strong factor for selecting Mr. Nevado for the award, the news release added, is his engagement in social responsibility issues. He is the founder of the Farmers for Good network, which shares and promotes fairer and better industrial farming practices in developing countries.