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Arctic apple volume expected to increase 400 percent

In the midst of a cornucopia of new apples, Okanagan Specialty Fruits is doing its share to add to the ever-increasing market volume of proprietary varieties. The company is expecting to harvest 8.5 million pounds of its Arctic brand apple, a substantial increase over the 1.7 million pounds produced in 2018.

DSC 0071“Having planted our first orchards in 2015, our Arctic apple trees are still maturing. It takes apple trees several years before they mature to produce their full complement of fruit,” reported Neal Carter, president of Okanagan Specialty Fruits. “We’ve been rapidly planting trees in our orchards and currently have approximately 1,235 acres of trees in the ground, so over the next several years we will continue to see increasing volumes.” Arctic apples are grown specifically for slicing, resulting in an eating experience that the company touts as just picked.

Okanagan’s marketing and merchandising teams have been working hard the past few months and have many in-store, regionally focused and social media programs they’re teeing up in support of its retail and foodservice partners this fall. “Our goal is to assure that consumers get the chance to try Arctic apples, because once someone tries our fresh-slices they don’t want to stop eating them,” said Carter.

“While we continue with our expansion into retail this year, we are also introducing Arctic apples to the foodservice industry,” continued Carter. The non-browning trait of Arctic apples offers foodservice operators key benefits, like less prep and less waste. The non-browning aspect allows Arctic apples to be used as an ingredient where they generally are not used, such as in salads or on charcuterie boards.

“Arctic apples’ non-browning trait provides extended shelf life without sacrificing quality and flavor; and better yet, no more half-eaten apples,” concluded Carter. “Everyone that tries Arctic apples can’t believe how crisp, juicy, and tasty they are.”