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Avocados from Mexico will run eight major promotions for 2014-15
In the most aggressive marketing plan yet for Mexican avocados in the United States, Avocados from Mexico — which expects to capture a 70 percent market share for the current marketing year, has plans to run eight major promotions this season in what Avocados from Mexico President Alvaro Luque called “the boldest plan we have ever had.” The campaign consist of five national promotions for the general market presented in key... Read more

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Fresh Insights: Glass door merchandising is a fast-growing trend in produce
The produce industry is changing at lightning speed. There are a number of new products, merchandising techniques, equipment and other ideas constantly being introduced into the world of produce. Walt Disney once said, “We keep moving forward, opening new doors and doing new things, because we’re curious and curiosity keeps leading us down new paths.” I personally... Read more

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Honeybear Brands has unveiled TruEarth, the latest step in the company’s ongoing commitment to earth-friendly and best-practices growing. Developed in conjunction with the Institute of Pest Management of North America, TruEarth protocols represent a thoughtful and conscious approach to farming for the good of the land, grower communities and consumers. They’re... Read more


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Crunch Pak adds Jenni James as business analyst
Crunch Pak, a supplier of fresh sliced apples based in Cashmere, WA, announced the hire of Jenni James as its new business analyst. James comes to Crunch Pak with a wealth of analytic experience. Prior to joining the company, she spent the last few years as a professor of agribusiness at California... Read more


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IPC launches new national television commercial
For the past two years, the Idaho Potato Commission's national television commercial has featured the Great Big Idaho Potato Truck and a perplexed potato farmer who can't seem to keep tabs on it and its fun-loving Tater Team. Now, the IPC has launched a new national television commercial that... Read more