view current print edition








The food as medicine movement
You know the saying, if only there were a magic pill for (fill in the blank). It could be weight loss, a cure to the common cold, lowering your risk of heart disease, the possibilities are endless. While there may not be a magic pill, a new movement is on the rise: Food as Medicine. As Hippocrates put it, “Let food be thy medicine and let medicine be thy food.” The basic idea behind Food as Medicine is that what we eat has... Read more

Today's Headlines

What's New

A few orchards at the southern end of the San Joaquin Valley have started to harvest the ever-popular Wonderful pomegranate variety. A steady increase in volume continued until the second week of October, when all growing areas in California were expected to be harvesting Wonderfuls. Industry field managers report that the likely pomegranate harvest will be... Read more

Company Profile

More Company Profiles »

California Sun Dry unveils major brand evolution
California Sun Dry is launching a refreshed brand identity to communicate the product's core values of natural flavor, healthy eating and its California roots — where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo were unveiled at the 2019 Produce... Read more


More People »

The 2019-20 Produce Marketing Association board of directors took office Oct. 17 during PMA’s 2019 Fresh Summit Convention & Expo in Anaheim, CA. New Chair Joe Don Zetzsche, director of floral and BLOOMS for H-E-B, is joined on the board by six other officers and 32 directors. “I am excited for... Read more