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Whole Foods launches first-ever national brand campaign
Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to demonstrate the values of “America’s Healthiest Grocery Store,”... Read more

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I hear it often when talking to produce companies about recall planning. “We do very well in our mock recalls,” implying that this proves the company is prepared for a recall. Most retail and many foodservice customers require their suppliers to go through regular “mock recalls.” According to produce suppliers, these entail being given a product code and having... Read more

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Veg-Fresh Farms launched its “Good Life” line of organic produce in 2012 in response to the growing demand for organically grown products. Since then, the group has expanded the line to include peppers, onions, tropical fruits and, most recently, strawberries.   Upon the heels of opening its new distribution facility earlier this year, the Veg-Fresh team... Read more


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Dan Symms of Symms Fruit dies at 52
Daniel Thomas Symms, director of sales and vice president of Symms Fruit Ranch Inc. in Caldwell, ID, died Oct. 7 following a valiant battle with cancer. He was 52. Mr. Symms was born Nov. 4, 1961, in Helena, MT, the first child of former Idaho Sen. Steven Symms and his wife Frances Stockdale Symms.... Read more


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PMA TV recaps Fresh Summit 2014
Two years after a record-breaking convention in Anaheim, CA, PMA Fresh Summit returned to the city with a new record number of exhibitors and produce industry members from more than 60 countries around the world. Oct. 17 Oct. 18 Oct. 19 Read more