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Maximize avocado sales by meeting these three shopper needs
Understanding the primary needs of the avocado shopper is essential for sustained avocado category growth. The Hass Avocado Board’s study Shopper Purchase Decisions and Influences — Driving Hass Avocado Sales at Retail and its companion piece, Path-to-Purchase Action Guide, found that the majority of shoppers ranked three factors as most important when considering the purchase of avocados. Shoppers placed quality,... Read more

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Being a permanent crop, what you sow in your grape vineyards today typically takes several years for the rewards to be reaped. Such is the case with Stevco, a grape grower and shipper based in Los Angeles with farming operations in Mexico, and California’s Coachella and San Joaquin valleys. Jared Lane, vice president of sales and marketing for the firm,... Read more

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Organic production fuels growth at Anthony Vineyards
With a concerted effort to expand its organic acreage over the past several years, Anthony Vineyards Inc. grape production is now evenly split between conventional and organic grapes. The Bakersfield, CA, firm is currently producing on all cylinders after transitioning from California’s Coachella Valley to the state’s San Joaquin Valley with the... Read more


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J&J Family of Farms welcomes Bob Ziel as director of food safety and social responsibility
J&J Family of Farms recently hired Bob Ziel as its new director of food safety and social responsibility. Ziel brings more than 30 years of food-safety experience to J&J, having held key food-safety roles with McEntire Produce, The Kraft Heinz Co. and ConAgra Foods, among others. His most-recent... Read more