Sizzling summer watermelon promotions kick into high gear
It’s pedal to the metal time now that the number four Watermelon.org Chevy is hitting the NASCAR circuit for the National Watermelon Promotion Board. Stephanie Barlow, NWPB director of public relations and social media, said racecar driver Ross Chastain — who kicked off the NASCAR schedule in Richmond, VA, Talladega, AL and Dover, DE — now has his sights set on the Daytona 500 on July 4. Chastain’s action-packed schedule in... Read more

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Produce Pro Software, a fully integrated, customizable software solutions, training and strategic business consulting firm based in Woodridge, IL, is releasing its brand-new Quality Control App, which allows users to perform product inspections, capture product images, and generate inspection reports, all without extra steps or messy paperwork. “No more taking... Read more

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Eastern Fresh Growers meeting growing demand for asparagus
Eastern Fresh Growers Inc., in Cedarville, NJ, is making major strides in its production and handling of locally grown asparagus. Tom Sheppard, company president, told The Produce News the company has increased its asparagus production to 350 acres, as compared to about 100 acres a few years ago. “Asparagus plants have a lifespan of 16 or 17 years,” explained... Read more


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Oppy strengthens greenhouse sales
Oppy’s greenhouse business just got a boost with the addition of category expert Justin Ruta to the company’s Newark, DE-based sales team. Ruta joined the marketer in the role of senior sales representative in mid-May, bringing with him proven greenhouse sales and marketing capabilities and well-rounded... Read more


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JAZZ-y journey sparks season start
From the branch to the bowl, the journey of a New Zealand JAZZ apple to market is chronicled in a new video from brand owner Turners & Growers. Fresh crop JAZZ apples will reach North American shores by the end of the month, according to David Nelley, Oppy’s executive category director,... Read more